In today’s fast-paced and visually driven world, capturing attention is key to driving customer engagement and increasing sales. A digital display screen is a powerful tool that businesses can use to communicate with customers effectively, showcase their offerings, and elevate their brand presence. Whether you’re running a restaurant, retail shop, or fitness center, a digital display screen can transform your business in ways you might not have imagined.
Digital displays are visually dynamic, making them far more engaging than static signs or posters. With vibrant visuals, motion graphics, and eye-catching content, your business can stand out in any environment.
2. Showcase Promotions and Specials
Want to promote your daily specials, seasonal offers, display a menu, or limited-time deals? A digital display screen allows you to update your promotions without any additional cost, ensuring your customers never miss an opportunity to save or try something new.
Pro Tip: Use your display to advertise upsells, like adding a side item, accessory, treatment, protection plan, combination, etc.
3. Elevate Your Brand Presence
Digital screens give your business a modern and professional appearance. High-quality images or videos, branded messages, and sleek presentations create a polished image that builds trust and leaves a lasting impression on your customers.
Example: A salon uses a digital display to showcase before-and-after transformations, reinforcing their expertise and building credibility.
4. Engage and Educate Customers
Digital displays can serve as an educational tool, providing valuable information about your products or services. Highlight the benefits of your offerings, share “how-to” tips, or explain your process to customers while they wait.
Example: A cafe like Nezuntoz on Binghamton's South Side displays a short video explaining the origins of their ethically sourced beans, connecting with customers on a deeper level.
5. Save Time and Money on Print Marketing and Recruitment Ads
Unlike traditional posters or flyers, digital displays eliminate the need for constant reprinting and distribution. Your content can be updated with just a few clicks, saving both time and money in the long run.
Pro Tip: Use your digital display to promote events, seasonal campaigns, loyalty programs, or open positions without incurring additional costs.
6. Encourage Impulse Purchases
Digital screens have a unique ability to influence buying behavior. Highlighting specials, or add-ons at the point of sale can nudge customers to make last-minute decisions that increase your average ticket size.
7. Promote Events and Announcements
Hosting an event or launching a new product? A digital display screen is the perfect way to spread the word. With high visibility and engaging content, you can ensure customers stay informed about what’s happening in your business.
Example: A fitness center uses its display to promote upcoming yoga workshops and personal training discounts. They display a QR code leading to a form that automates the signup process!
8. What Digital Display Screens Can Do to Improve Customer Experience
Digital displays can reduce perceived wait times by keeping customers entertained and informed. Whether you’re showing entertaining videos, images, trivia, apps, or business updates, your customers will appreciate the effort to make their experience enjoyable.
9. Upsell and Cross-Sell Products
With digital displays, you can strategically advertise complementary products or services to boost sales. Customers are more likely to explore additional offerings when they’re showcased visually and dynamically.
Example: A retail store displays accessories that go perfectly with current promotions.
10. Increase Social Media Engagement
Encourage customers to connect with your brand online by promoting your social media handles, hashtags, or campaigns on your digital screen. Include incentives for tagging your business, like discounts or giveaways.
Example: A restaurant displays customer photos from Instagram using a branded hashtag, motivating others to post their experiences.
Ready to Transform Your Business with Digital Displays?
At RTS Marketing Solutions, we provide high-quality digital display signage. These displays help your business engage customers, boost sales, and enhance your brand.
All packages include FREE basic installation, graphic design, monthly design updates, and top-notch, local customer service. We can even display apps between your images and videos. We control everything remotely so you don't need to lift a finger and packages start at just $199/month!
Learn more about how digital displays can work for your business by visiting RTS Marketing Solutions or give us a call today at 607-205-8680!
Digital display screens aren’t just a tool, they’re an investment in your business’s future. Contact us to start using them today to see the difference they can make!
Comments